
Home: 763.258.1365 >Cell: 763.458.2142 > Email : mike@mikefetrow.com
Accomplishments >
Evolved a 75-year-old business-to-business, agricultural-focused agency located in the suburbs of Minneapolis into the city's most talked about, and award-winning creative agency.
Attracted and won new clients such as ESPN, Aveda, Field & Stream Resorts, Rhymesayers Entertainment, Triple Crown Records, Erbert & Gerbert Subs, August Schell’s Brewing Company, iMainGo, The Recreational Boating & Fishing Foundation, Taubman Shopping Centers, Shock Doctor, and Johnson & Johnson.
Expanded the agency’s traditional print, radio and TV offering to include digital, alternative media, event marketing, and content creation such as music videos and film.
Created the agency’s vision and mission statement, “Ideas That Activate Brands.”
Developed the agency’s work process, “Dig. Plot. Create. Act. Track.”
Assembled a loyal crew of talented, passionate, like-minded people who work relentlessly to concept, create and execute original creative and strategic ideas.
Work Experience >
2004 > Present Executive Creative Director > Colle+McVoy, Mpls
Clients: Aveda, ESPN, Field & Stream Resorts, Recreational Boating and Fishing Foundation, Nestle Purina, Johnson & Johnson, Manhattan Toy Company, The Minnesota Lottery, and Rhymesayers Entertainment.
2002 > 2004 Sr. Art Director > Carmichael Lynch, Mpls.
Clients: Porsche, Corningware, The American Stroke Association, Northwest Airlines, Boyscouts of America and Tractor Supply Company.
2000 > 2002 Founder / Sr. Art Director > One And All, Mpls.
Clients: Culver’s, Red Wing Shoes, and Perman Pictures
1999 > 1999 Sr. Art Director > Saatchi & Saatchi, SF.
Clients: Hundreds of dead dotcoms
1999 > 2000 Sr. Art Director > Goldberg Moser Oneil, SF.
Clients: Cisco Systems, Audible.com and 100’s of other dead dotcoms
1996 > 1999 Art Director > Fallon McElligott, Mpls.
Clients: Nikon, Holiday Inn Express, Miller Lite, United Airlines, Cool from Nestea, and Ameritech
1993 > 1996 Art Director > Hunt Murray, Mpls.
Clients: Mystic Lake Casino, Pig’s Eye Beer, Caribou Coffee, Minnesota Moose Hockey, and North Memorial Hospital
1989 > 1993 Jr. Art Director > Bozell, Mpls.
Clients: Chrysler Plymouth, Valvoline Instant Oil Change, Tony’s Pizza, The Minnesota Twins, and Lutheran Brotherhood
Awards >
AIGA
The One Show
Cannes
Communication Arts
Adweek’s Buzz Awards
The Effie’s
The Andy’s
The Obies (Best of Show two times)
The Clios
The Emmys
AAAA’s O’Toole Awards
Shots
Archive Magazine
London International Advertising Awards
The Minneapolis Show